This will be the sixth year in a row that we’ve written this piece, so it’s become a tradition. Our Marketers family is looking forward to it, and we hope all of you out there—our readers, partners, and clients—are as well. We hope that everyone who stumbles across this page as we close out 2021 has a good year.
It’s been a difficult two years, but we must emerge from the epidemic stronger as a result of our common experience.
We wish you and your family a happy and healthy Christmas season.
These are some of the suggestions for the future of marketing in 2022:
- Short video content will become more popular. With the rise and success of – platforms such as TikTok, it’s evident that viewers, particularly younger ones, like to consume bite-sized material.As a result, we anticipate that a greater proportion of video marketing budgets will be invested in short-form videos in 2022.
- Content will continue to reign supreme.This one may be difficult to quantify, but we predict that the significance of content will be as strong as ever in 2022.It constantly appears like the emphasis on content will fade, as if some new and flashy strategy would emerge to replace it.But the truth is that substance is everything.All of the new techniques and approaches that emerge are simply various types of content (TikTok and short video content, for example).The need for consumable material continues to rise.
- The “Metaverse” Concept Will Gain Popularity In terms of the metaverse… You may mock Facebook’s rebranding to “Meta” all you want, but there’s no denying it’s a portent of things to come.The notion of a metaverse, or digital universe, sprang onto the scene in 2021 (due in part to the proliferation of NFTs) and will soon find its way into the commercial sector.
- In general, the first adopters of new (and often perplexing) technologies win the most, and we believe that will be true of organisations and enterprises who figure out how to make the metaverse concept work for them in 2022.
- Experiences may once again be used in marketing strategies. We’re going out on a limb here because it all depends on how the worldwide pandemic plays out in 2022, but we’re going to remain hopeful. We hope that the world will be a better and more open place in 2022, and that experiential marketing will make a significant comeback in such situation. There’s no doubting that immersing oneself in a product, service, or brand before purchasing it is entertaining. And, from a marketing standpoint, it’s clear to understand how providing a memorable experience for potential consumers helps a brand’s cause when it comes to that potential customer’s purchasing decision.If the epidemic permits, experiential marketing will return with a vengeance.
- The Use of Live Social Media Content Will Increase
- Going “live” on social media became a thing in 2021, and we predict it will continue to gain traction in corporate marketing efforts in the future year.Twitter Spaces (audio chatrooms on Twitter) have grown in popularity in specialised industries, but we expect these sorts of impromptu dialogues to become more mainstream for companies in 2022. The applications are self-evident.Assume Google delivers a new algorithm update that degrades the ranks of a huge number of websites.If you’re an SEO expert and instantly create a Twitter Space to debate the changes with anyone who wants to listen to you talk, you and/or your company’s brand will gain enormous authority.In 2022, we’ll see this happen more regularly and on a larger scale.
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